Online business is continuously directing towards growth and retail marketplaces are offering variety of number of products from multiple sellers. The goal of both seller and ecommerce marketplace is to offer quality consumer products and earn profits. But it is observed that marketplaces earn very less percentage of profit while they sell a lot of products. The merchants on the other hand make a lot of profit from the product listings that they place of these e-commerce retail stores. What could be a good solution to ensure more sales and profits for both sellers and e-commerce marketplaces?
Zillionize has invested in Boostable – A cooperative digital advertising solution that shares the sales profit between sellers and marketplaces. It uses customer data from marketplaces to analyze previous buying interests then asks sellers to select an Ad budget and paste Boostable URLs within their listings that are placed on ecommerce websites. Boostable auto-generates creative ads for these product listings and promote the campaigns on Facebook to target previous and new customers. Boostable increase the revenue using its smart advertising platform that engages customers and increases sales profit margin for sellers and marketplaces too.